PROFESSIONAL COPYWRITING

What can copywriting do for your business?

Hiring a professional copywriter will make you and your business seem professional, reputable, reliable and desirable. That’s their job, and they will stop you from writing your own copy. That’s not your area of expertise, it’s theirs, so leave them to it and spend your precious time doing your job.

Even though you know your business inside out, a professional copywriter will come in with a fresh pair of eyes. They might see things that you’re just too close to see, and come up with new ways to sell you that you never thought about.

A good professional copywriter will know how and when to use an apostrophe, a proper noun, a hyphen, when to punctuate inside and outside brackets. Nine times out of 10, when they spellcheck, they’ll hear that satisfying ping that seems to sing: ‘Well done, Janette, no errors!’ They’ll have the skill to construct a sentence that flows effortlessly into the next, tell a story that grips the audience, and so much more.

They’ll take a good look at your business and find just the right way to talk to and captivate your audience. They’ll understand your tone of voice, and will always be able to speak your customers’ language, using empathy, sympathy, understanding, humour, or whatever’s most appropriate.

You might not think it, but copy littered with errors, from incorrect punctuation to terrible grammar, has the power to put people off you and your brand in seconds.

Using a professional copywriter to write your material means they are doing what they do best, leaving you to do what you do best.

What is my copywriting experience?

I’ve been writing, editing and proofreading copy for decades now, and I know what I’m doing. No matter what your copywriting requirements, I am here to help your business. From in-depth features to one killer line that sums you up in an instant, you’ll be in safe hands with me. 

My writing experience covers:

• Editorial features
• News stories
• Press releases
• Advertisement copy
• Brochure content
• Promotional emails
• Reviews and blogs
• SEO copy
• Internal communications
• Headlines/captions
• Product descriptions

I have written copy for newspapers, magazines, and a range of businesses, both big and small. They include holiday companies, healthcare providers, web designers and local authorities.

Through my work I’ve told news stories, crafted press releases and written website copy from the ‘About Us’ page to the ‘Contact Us’ tab. I have engaged with thousands of customers and would-be customers through direct marketing campaigns, and enticed them to travel all over the world through brochure content and magazine features. I’ve reviewed holidays and restaurants, and helped tourists to uncover the story of Leicester.

I will work hard to uncover the story of your business too, and help you to sell it to your audience. After extensive research, I will form my plan of attack. I will ensure that the words I use put you ahead of the competition, with headlines that grab the attention of the reader, and persuasive copy that turns them into a customer.